E-Swisher has already had exposure on ESPN, as its brand is seen on a car in the NASCAR Nationwide Series. ESPN is one of the cable networks that takes ads for e-cigarettes. E-Swisher has a two-year deal with Caesars Interactive Entertainment to serve as the official e-cigarette of the WSOP, which has been going on since May 29. The agreement covers on-site signage, including in a players lounge and outdoor smoking area; signage visible on ESPN; exposure on wsop.com; and social media exposure on Twitter and Facebook. There will also be a social media contest to win branded playing cards and poker sets.
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