e-cigarette Brand Signs ESPN Deal

E-Swisher has already had exposure on ESPN, as its brand is seen on a car in the NASCAR Nationwide Series. ESPN is one of the cable networks that takes ads for e-cigarettes. E-Swisher has a two-year deal with Caesars Interactive Entertainment to serve as the official e-cigarette of the WSOP, which has been going on since May 29. The agreement covers on-site signage, including in a players lounge and outdoor smoking area; signage visible on ESPN; exposure on wsop.com; and social media exposure on Twitter and Facebook. There will also be a social media contest to win branded playing cards and poker sets.
For the original version including any supplementary images or video, visit http://www.mediapost.com/publications/article/204368/e-cigarette-brand-signs-espn-deal.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s